A-INSIGHTS presents
7 Dairy Ingredients
1 recipe for success
The dairy industry is experiencing major changes, with pressured margins and shifting consumer demands affecting all players.
Changes are not negative by nature. They'll push you to break the status quo by enriching your market intelligence and adopting a solution that will drive more impact.
That's why we created this recipe for success: with 7 ingredients that will ensure your business is future-proofed, ready to take on the challenges of this changing market and turn them into opportunities.
1. The Dairy industry needs to invest in market intelligence
The dairy industry is changing fast, and your company is already spotting the challenges it needs to tackle.
Your company is facing a logistical puzzle with the mismatch between where it produces milk, processes it, and where demand is highest. You need to make strategic adjustments to align your production centers with new markets hotspots, so you can remain profitable and relevant.
Consumers in mature markets are diversifying their tastes as they are more and more opting for alternative dairy products. Should your company adapt to those changes, or stick to tradition?
In an era where society holds industries accountable for their environmental impact, the dairy sector finds itself under intense scrutiny. But with different rules around the globe, meeting those expectations is tough. This might leave some companies behind based on their location and market reach.
Margins are getting tighter along the dairy supply chain. Although most dairy companies are still financially healthy, the room for error on investment decisions is declining.
These challenges can feel insurmountable when you don’t have the resources to tackle them head-on. Your company needs the most enriched Market Intelligence to make the most impact.
But here’s the harsh reality: dairy companies are falling short when it comes to investing in this critical department. They're falling behind compared to other non-food industries.
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Here’s the good news: the underinvestment isn't inevitable. Your company simply needs to invest in the right solution to begin its transition.
2. Getting started with a 360° solution
A 360° solution is necessary if you want to reach this outcome. We've developed it after working with food companies for the last 15 years, as we found out that all of them shared the same struggles:
Data
• Lack of breath and depth of data
• Difficulty in normalization and ensuring it is always up to date
•Data scattered across multiple places
Intelligence
• Disconnect between data and business questions needing short and long-term answers
• Lack of industry experts to support in bridging this gap
Impact
• Struggle to ensure Market Intelligence efforts have broad business impact
• Lack of integration into internal processes and systems
Data
• Breath and depth of data
• Normalization and ensuring it is always up to date
• Centralization of all data in one place
Intelligence
• Seamless alignment of data with short and long-term business questions
• Access to industry experts for ongoing support
Impact
• Efforts in Marketing Intelligence have broad business impact
• Seamless integration into internal processes and systems
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3. Most common challenges among Market Intelligence teams
The issues with data, intelligence, and impact directly affect Market Intelligence teams, particularly in the following areas:
To illustrate, let us introduce you to Sandra and Paul, two fictional characters who represent the challenges your team might face. Follow their story to see how they turn this challenge into an opportunity with our solution.
4. Solving the data issue
Then comes the challenge of adding context and insights on sustainability, earnings updates, and industry's news and trends.
It's tough to keep up with all of it.
That's where our 360° solution comes in. It consolidates all the relevant data and intelligence you need into one place, seamlessly integrating it with your systems and making it accessible throughout your organization.
5. Enabling market intelligence teams through expert support
You deserve more than just a data provider.
So, what if you had an extra team member dedicated to linking data and insights with your business goals?
Investing in market intelligence means having experts by your side year-round. Our 360° solution has you covered. Our experts help you explore every aspect of the A-INSIGHTS platform, providing clear action steps to advance your goals in the next quarter and actionable insights to act upon.
And because understanding your industry from different perspectives is crucial, our Marketing and Insights teams ensure you receive fresh content monthly. Just like this:
You've gathered almost all the ingredients for your recipe of success! Would you like to explore more of our content on the dairy industry before completing your dish?
6. How dairy companies make use of the 360° solution
Some of the world's largest dairy companies are already making use of the 360° solution.
Hear from two of our dairy customers, Royal A-ware and DMK, as they explain how they utilize our solution and why it helps them maximize their market intelligence.
7. What food professionals have gained from the 360° solution
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Ready to enrich your market intelligence with a 360° solution?
Now is the perfect time to invest in your market intelligence. With our 360° solution, you can address dairy industry challenges directly and overcome data, intelligence, and impact issues to keep progressing. Ready to start working together?
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