Announcing our New Market Monitor!

Martijn Lustig
Published on
November 13, 2023

Exciting news: the all-new Potato Market Monitor is here! After two years of listening to your feedback, we've packed in the most requested improvements. Our focus? Making sure it meets your needs and delivers comprehensive insights by combining data on consumption, trade, and capacity volumes.

A-INSIGHTS' Head of Product, Martijn Lustig, guides you through our new Market Monitor.

Main benefits

Our new design understands that users crave deeper insights without sacrificing simplicity. Here's how:

  • Streamlined User Experience: No confusing drill-downs, enhanced focus on details.
  • Purposeful Visual Guidance: Each overview designed with a specific use case in mind.
  • Visually Appealing Overviews: From country maps to vibrant color saturations.
  • Expanded Strategic Insights: Now featuring Trade Lanes, Price Trends, and Shipment Intelligence add-on under Trade, and Market Supply, Worldwide Capacity, and Production Plant World Map under Supply Dynamics.

Trade lanes visualized: How Latin America is supplied by different countries.

Overview of the explanatory hub

Highlighted Use Case – Building Growth Plans for Regions and Countries

As a Market Intelligence Manager, your main goal is to create smart growth strategies. To do this effectively, you need a clear view of a country or region, like the Philippines.

By combining Consumption Data, Trade Statistics, and Local Capacity insights, you can shape the foundation for your sales strategy. This empowers you to choose a customized sales approach—whether it's entering a market, expanding, or adapting your products/services.

However, it's crucial to be aware of potential risks. This analysis helps you spot sales challenges related to market conditions, competition, and local differences. It also guides the creation of strong risk management strategies seamlessly woven into your overall sales plan.

Let you guide in the usage the get most out of the new market monitor

Interested to read more about the new design and the benefits for you? Go to our Knowledge Center or the Explanatory Hub in the product itself.

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