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So, how did the FMCG industry perform in Q4 2024?

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🟢 Revenue growth: The FMCG sector demonstrated resilient revenue growth, largely driven by price increases, premiumization, and the expansion of high-growth product categories. Companies such as Nestlé and PepsiCo reported strong revenue contributions from premium and health-focused products.

🟢 Profitability: Despite inflationary pressures and rising raw material costs, companies managed to maintain or improve profitability through cost-saving measures, pricing strategies, and operational efficiencies. Unilever expanded gross margins by 280 basis points, while Danone achieved record free cash flow.

🟡 Market dynamics: Mixed sentiments about the market; Emerging markets like India, Brazil, and Southeast Asia experienced robust growth, whereas developed markets such as North America and Western Europe faced softer demand. Rising commodity prices with companies like Mondelez and Heineken particularly affected by high cocoa and barley costs.

🟢 Growth outlook: FMCG firms remain optimistic about revenue growth in 2025, anticipating further gains from e-commerce expansion, innovation in health-conscious products, and emerging market penetration. Companies such as AB InBev and Coca-Cola are leveraging digital transformation to drive direct-to-consumer sales.

🟢 Profitability outlook: Profit outlook remains cautiously positive as firms emphasize cost control and efficiency improvements in response to ongoing inflation and currency challenges. Companies aim to achieve margin expansion through capital discipline and operational savings to mitigate input cost increases.

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