Lotus Bakeries’ Biscoff aims to be the third-best cookie globally. As the company is growing more than four times faster than the cookie market, we wondered: what can we learn from their strategy?
Success has a taste of caramel
Small Biscoff has grown big. Dubbed the Belgian success story of the century, Lotus Biscoff began its international expansion in 2009, leveraging its unique taste, long shelf life, and low production costs. While Lotus Bakeries relies on three pillars–Lotus Biscoff, Lotus Natural Food, and Lotus Local Heroes– the former proves to be the most successful, as the caramelized cookie climbed from 7th to 5th among the world's top cookies in just two years.
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Objective: world’s third-best cookie
CEO Jan Boone aims for the 3rd spot, acknowledging the need to double sales to get there. But the brand is already growing over four times faster than the market. How did it achieve this, and what are the next steps for growth?
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We found 3 learnings from Lotus Biscoff's success-and one foresight. Curious what they are? Download the complete infographic now!
