From crumbs to crown: Biscoff's road to success

Amandine Dayre
Published on
May 30, 2024

Lotus Bakeries’ Biscoff aims to be the third-best cookie globally. As the company is growing more than four times faster than the cookie market, we wondered: what can we learn from their strategy?

Success has a taste of caramel

Small Biscoff has grown big. Dubbed the Belgian success story of the century, Lotus Biscoff began its international expansion in 2009, leveraging its unique taste, long shelf life, and low production costs. While Lotus Bakeries relies on three pillars–Lotus Biscoff, Lotus Natural Food, and Lotus Local Heroes– the former proves to be the most successful, as the caramelized cookie climbed from 7th to 5th among the world's top cookies in just two years.

Objective: world’s third-best cookie

CEO Jan Boone aims for the 3rd spot, acknowledging the need to double sales to get there. But the brand is already growing over four times faster than the market. How did it achieve this, and what are the next steps for growth?

We found 3 learnings from Lotus Biscoff's success-and one foresight. Curious what they are? Download the complete infographic now!

Table of Content
Share this article
Subscribe for monthly insights
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Unsubscribe at any time

Get valuable insights straight to your inbox

Subscribe to our newsletter and receive the latest insights about your industry in your inbox.

Thank you! Your submission has been received!
Please check the box to indicate that you agree to receive communications from A-INSIGHTS and consent to the storage and processing of your personal information.
` `