Tracking trends that shape the industry
Every month, we provide a pulse check on the frozen potato products industry, helping you stay ahead in a dynamic global market. This month’s data highlights a notable shift in trade patterns—and signals that change is accelerating. What’s new this month? Trade data shows that global trade volume was down 8.9% in February 2025 compared to 2024, and prices were down 2.6%.
Global volume down 8.9% year-over-year, driven by steep declines in Belgian and Dutch exports
In February 2025, global frozen potato product trade reached 704 thousand tonnes, down nearly 68 kT (-8.9%) from the same month in 2024. This drop is entirely explained by export reductions from the Netherlands and Belgium, which fell by 30.9 kT (-21.0%) and 76.1 kT (-27.1%), respectively.
Regional breakdowns reveal a growing trend: Europe is losing ground, while local supply chains are strengthening elsewhere. For instance:
- Middle Eastern imports from Europe dropped by 18.3 kT, even as regional exports increased.
- Asian imports from Europe declined by 11.6 kT, while local supply from Asian producers rose.
- Even within Europe, imports into mature markets like Germany, the UK, Spain, and Italy declined compared to last year.
This growing preference for regional supply points to a structural shift in trade patterns—a development worth monitoring closely.
A glimmer of recovery: Dutch production on the rise - processing volumes hit multi-year highs
Despite the export slowdown, production in the Netherlands tells a more optimistic story. According to VAVI, Dutch potato processors recorded the highest monthly volumes in over three years this April. Between February and April 2025, pre-fried production volumes rose 9% year-over-year.
If this trend continues, it could signal a rebound in Dutch exports in the coming months.
📊 Why monitoring trade data matters more than ever
Strategic insights in a rapidly changing market
With Asian exporters gaining momentum, Middle Eastern trade flows increasing, and global tariff dynamics in flux, the competitive landscape is evolving rapidly. For companies across the value chain—processors, suppliers, and buyers alike—real-time data is essential for sound decision-making.
At A-INSIGHTS, we deliver monthly updates on global frozen potato trade, drawing from local customs and statistics offices to provide accurate, up-to-date intelligence on volumes and pricing trends.
🚀 Let’s shape the future together
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