Market intelligence without stakeholder analysis is like drinking from a fire hose: overwhelming, chaotic, and hard to control.
We’ll cover:
- What is stakeholder analysis
- How stakeholder mapping helps you ask the right business questions
- Using stakeholders to prioritize information needs (you can’t research everything)
- How to tailor your insight communication (board vs sales vs operations)
In this new video, Shaun Wilken, our Strategic Solutions Specialist, explains how the stakeholder analysis method can support your day-to-day jobs to be done and help you avoid burnout.
If you’re doing great market research but your insights don’t change decisions, this video is for you. Learn why very Market Intelligence analyst should conduct stakeholder analysis and how that makes insights sharper, more relevant, and much more likely to be used.
