Market trends refer to the direction to which a market and the behaviour of its customers moves over a certain period. It’s generally seen that market trends are influenced by economic indicators or market conditions. Other external events, such as the current environmental challenges which drive the trend towards sustainability can also influence market trends. Following the trending movements is essential to discover valuable insights about challenges and opportunities and guide strategic decision making.
Studying the past, present & future with market trends
Now that you have an idea of what market trends are, let’s walk through steps to take to research and analyze them: