Market Monitoring Frozen Potato Products: Insights April 2021

Mathieu Geuskens
Published on
January 11, 2022

In this monthly Frozen Potato Products update, our analysts will share valuable insights about the Frozen Potato Products industry. This month: Global trade volume down 3.1% YTD compared to 2019, prices down 5.8% YTD.

Market Monitoring of Frozen Potato Products

Market monitoring helps agri food companies to objectively evaluate their current position within the market and the development of that position. Furthermore, it helps to spot new growth opportunities and whether the market is saturated.

For the A-INSIGHTS MarketMonitor, we analyze the global trade in frozen potato products on a monthly basis. Derived from local customs agencies and statistics offices, the data gives us insight into monthly trade volumes and prices for all major importers and exporters. Combined with our sector expertise, we can provide you with an up-to-date view of the developments in the global frozen potato market.

Volume recovery slows down in April, prices show minor increase

Although the YTD trade volume until April has surpassed the 2020 trade volume in the same period, recovery appears to slow down. Where the March volume was equal to 2019, the trade volume in April was 5.3% lower than in 2019. This volume decline is visible in the reduced exports by the Netherlands (-17.1%) and Belgium (-5.4%). The average price has increased slightly (+€0.01/kg) in April, but remains 4.9% below 2019 price levels.   

Export - YTD until April
Image 1: Total export YTD until April (in th. tonnes & price/kg) 

Top 10 Exporting Countries April 2021
Image 2: April export volume and price per kg by exporting country, compared to 2019 (top 10)

Strong Mexican imports possibly drive part of the US import increase

Compared to previous years, Mexico has more than doubled the frozen potato product imports in 2021. The vast majority of the additional import is supplied by the U.S., possibly driving part of the increased import by the latter. The import increase is remarkable as the country continues to be heavily impacted by the pandemic, but might be partially related to increased numbers of tourists due to relatively limited travel restrictions.

Top 10 Importing Countries April 2021
Image 3: April import volume and price per kg by importing country, compared to 2019 (top 10)

US and Mexico YTD Imports
Image 4: United States and Mexico imports YTD until April (th. tonnes)

New: Capacity page gives insight into capacity development and announced expansions

In order to provide insight into the currently installed capacity as well as historic and future capacity expansions, we have added the Capacity page to the MARKETMONITOR. Insights are available at regional, country, and company levels, allowing users to identify growth regions and monitor competitor capacity development over the years. Announced investments are used to provide insight into future capacity expansions.

Capacity development per region
Image 5: Installed production capacity per region in 2023 and development 2020-2023
(th. tonnes)

Curious how A-INSIGHTS can help you to incorporate objective insights into your decision-making processes and how our Performance Monitor will empower your perspective? Schedule a call.

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