Market Monitoring Frozen Potato Products: Insights June 2021

Mathieu Geuskens
Published on
January 12, 2022

In this monthly Frozen Potato Products update, our analysts will share valuable insights about the Frozen Potato Products industry. This month: Global trade volume up 0.5% YTD compared to 2019, prices down 4.7% YTD.

Market Monitoring of Frozen Potato Products

Market monitoring helps agri food companies to objectively evaluate their current position within the market and the development of that position. Furthermore, it helps to spot new growth opportunities and whether the market is saturated.

For the A-INSIGHTS MarketMonitor, we analyze the global trade in frozen potato products on a monthly basis. Derived from local customs agencies and statistics offices, the data gives us insight into monthly trade volumes and prices for all major importers and exporters. Combined with our sector expertise, we can provide you with an up-to-date view of the developments in the global frozen potato market. 

Year-to-date volume recovers to pre-COVID level, prices stabilize

Due to strong trade volumes in June, the year-to-date volumes have recovered to pre-COVID levels. Aside from the U.S., France, and New Zealand, all major exporters saw volumes increase compared to 2019. Prices remain below the high level of 2019 but are slightly above the 2015-2020 average of €0.81/kg. Especially European producers export at lower prices than in 2019, as the higher price level due to bad harvests in 2019 was most apparent in Europe.   

Total Export YTD - June
Image 1: Total export YTD until June (in th. tonnes & price/kg)

Top 10 exporters - June
Image 2: June export volume and price per kg by exporting country, compared to 2019 (top 10)

U.S. imports remain strong, up 26.2% in 2021H1 compared to pre-COVID 2019H1

With a monthly import volume of 107.9 thousand tonnes in June, U.S. imports are up 26.2% compared to 2019. The additional volume is largely supplied by Canada, with the U.S. responsible for almost all additional export from its northern neighbor. Recovery is mixed in Europe, with France, Spain, and Germany continuing to experience the effects of social restrictions, whilst the U.K., Italy, and Germany show signs of recovery. 

Top 10 Importers - June
Image 3: June import volume and price per kg by importing country, compared to 2019 (top 10)

Aided by low prices, Belgium outperforms Dutch exports in Europe and the Americas

The effects of the pandemic have been substantially less profound for Belgian exports than for Dutch exports: Belgium saw exports decline by 4.2% in 2020, compared to 19.3% for the Netherlands. Belgium appears to have benefitted from its lower price levels (€0.70/kg vs. €0.82/kg in 2020H1), mainly in Europe and the Americas. Despite a minor decline in exports to Europe, Belgium has surpassed its 2019 export volume by 3.6% in 2021, whilst Dutch exports remain 8.3% than pre-COVID levels.  

Belgium Export YTD - June
Image 4: Belgium export YTD per region until June (in th. tonnes)

Netherlands Export YTD - June
Image 5: Netherlands export YTD per region until June (in th. tonnes)

Curious how A-INSIGHTS can help you to incorporate objective insights into your decision-making processes and how our Performance Monitor will empower your perspective? Schedule a call.

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