Market Monitoring Frozen Potato Products: Insights May 2021

Mathieu Geuskens
Published on
January 11, 2022

In this monthly Frozen Potato Products update, our analysts will share valuable insights about the Frozen Potato Products industry. This month: Global trade volume down 3.3% YTD compared to 2019, prices down 3.5% YTD.

Market Monitoring of Frozen Potato Products

Market monitoring helps agri food companies to objectively evaluate their current position within the market and the development of that position. Furthermore, it helps to spot new growth opportunities and whether the market is saturated.

For the A-INSIGHTS MarketMonitor, we analyze the global trade in frozen potato products on a monthly basis. Derived from local customs agencies and statistics offices, the data gives us insight into monthly trade volumes and prices for all major importers and exporters. Combined with our sector expertise, we can provide you with an up-to-date view of the developments in the global frozen potato market.

Prices remain pressured as volume recovery halts in May

With the global trade volume down 3.3% compared to the same period in pre-COVID 2019, volume recovery halted in May. A 13.0% decline of Dutch exports is only partially offset by increased exports from Canada, whilst Belgian export volumes decreased with a moderate 1.6%. Prices remain below both 2019 and 2020 levels, driven by pressured export prices for all major exporters except for Canada.   

Export Volume and Price YTD May
Image 1: Total export YTD until May (in th. tonnes & price/kg)
Top 5 exporters - May
Image 2: May export volume and price per kg by exporting country, compared to 2019 (top 5)

US imports remain above pre-COVID levels in May, no significant recovery in Europe

Aided by the high drive-through penetration and continued reopenings of full-service restaurants, US YTD imports are up 15.9% compared to pre-COVID levels in 2019. Combined with a €0.07 increase in the price/kg, the US import value increases significantly. At the same time, European countries continue to struggle with social restrictions, leading to import declines between 3.5% (Italy) and 38.3% (Netherlands) compared to 2019. 

Top 10 importing countries - May
Image 3: May import volume and price per kg by importing country, compared to 2019 (top 10)

Global trade recovery was driven almost completely by imports from the Americas

Looking at a regional level, it becomes apparent that the global recovery of frozen potato trade volumes is almost completely driven by the Americas. Driven largely by continually increasing imports by the US, imports by the Americas until May have increased by 203 thousand tonnes (+25.0%) compared to the same period in 2019. At the same time, European imports continue to be pressured severely by continuing social restrictions and show little recovery compared to 2020.

Import per region - YTD untill May
Image 4:Total export YTD per region until May (in th. tonnes)

Curious how A-INSIGHTS can help you to incorporate objective insights into your decision-making processes and how our Performance Monitor will empower your perspective? Schedule a call.

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