Market Monitoring Frozen Potato Products: Insights October 2021

Mathieu Geuskens
Published on
November 3, 2021

In this monthly Frozen Potato Products update, our analysts will share valuable insights about the Frozen Potato Products industry. This month: Global trade volume up 1.9% YTD compared to 2019, prices down 4.7% YTD.

Market Analysis of Frozen Potato Products

Market monitoring helps agri food companies to objectively evaluate their current position within the market and the development of that position. Furthermore, it helps to spot new growth opportunities and whether the market is saturated.

For the A-INSIGHTS MarketMonitor, we analyze the global trade in frozen potato products on a monthly basis. Derived from local customs agencies and statistics offices, the data gives us insight into monthly trade volumes and prices for all major importers and exporters. Combined with our sector expertise, we can provide you with an up-to-date view of the developments in the global frozen potato market. 

Trade slows down in October after record volume in September

After a strong trading month in September, the global frozen potato trade slowed down in October. The trade volume for October was 5.9% lower than in 2019, but the decline is driven in part by the high trading volume in October 2019. Where September was the month with the highest trading volume in 2021, October was the month with the highest trading volume in 2019. The YTD volume remains up 1.9% compared to 2019, but due to the lower trading volume in October, the gap is closing. Prices increased by €0.02/kg in October compared to September but remain down 4.7% YTD.

Export YTD-2
Figure 1. Global frozen potato trade volume in th. tonnes and price in €/kg, YTD until October

Decreased European demand pressures export for Belgium and the Netherlands

The majority of the volume loss relates to the export of Belgium (-5.5%), the Netherlands (-10.7%), and the U.S. (-12.2%), whilst Canada manages to increase its export volume by 3.3% due to continued, strong demand from the U.S. The export decline for Belgium and the Netherlands is largely related to European trade partners, predominantly the U.K. Interestingly, price developments vary widely per exporter: whereas Canada and the Netherlands manage to maintain or increase average price levels, Belgium and France see prices decrease compared to the same period in 2019. 

Top 10 Exporters
Figure 2. Top 10 exporters, volume in th. tonnes and price in €/kg, October 2021 compared to October 2019

U.K. import volume declines in October, leaving YTD volume on the same level as in 2020 

In October, U.S. demand remained strong and increased by 10.3% compared to the pre-COVID level in October 2019, with prices up 7.9%. The market picture in Europe differs strongly, with imports of especially the U.K. (-25.1%) and the Netherlands (-34.0%) down significantly. Both countries did not have a significantly higher trading volume in earlier months, due to which the YTD volume for the U.K. is comparable to the 2020 volume and the Netherlands YTD volume is lower than in 2020.   

Top 10 Importers-1
Figure 3. Top 10 importers, volume in th. tonnes and price in €/kg, October 2021 compared to October 2019

Curious how A-INSIGHTS can help you to incorporate objective insights into your decision-making processes and how our Performance Monitor will empower your perspective? Schedule a call.

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