How to make strategic decisions with benchmarking

Jeroen Lustig
Published on
December 14, 2021

With benchmarking you can identify the strengths and weaknesses in your own business model in relation to the competition. This helps you determine the right strategic ambitions, in perspective of the market. Companies that incorporate data in their strategy are winning in their market. Join other front runners in the dairy industry and learn how Royal A-ware, a specialist in the field of milk processing, uses the Performance Monitor to make data driven strategic decisions.

A-INSIGHTS interviewed Antonio Rodriguez, CFO of Royal A-ware, about how they use data to determine their strategy for the future:

"We use the Performance Monitor to investigate and spot new product-market combinations and to arrive at new insights"

How Royal A-ware uses the Performance Monitor to investigate product-market combinations

Like any other company, Royal A-ware is always on the lookout for new business opportunities. In the last couple of months, the company has used the Performance Monitor platform intensively, actively assisted by the analysts of A-INSIGHTS to explore new markets and their potential. Rodriguez: “There are certain questions where it is important to have insight into the potential of product-market combinations before you make a decision. We have our own strategy, but we use the insights to improve our decision-making and sharpen our proposition.”

The Performance Monitor helps to create a clear picture for your strategy

Royal A-ware is a fast-growing player in the Dutch dairy market. Over the last ten years, the company has doubled in terms of turnover, people and activities. Their need for actionable market data grew as well. Rodriguez: “We don’t use data to confirm what we already know. We use the Performance Monitor to investigate and spot new opportunities. With the help of A-INSIGHTS, we jointly arrive at new insights based on analyses which you can subsequently use in your business.”

3 benefits of working with the Performance Monitor:

  • Enrichment of information and translation of data into actionable insights
  • Objective insights to help the development of strategic goals and ambitions
  • Know where you stand in comparison to your competitors

Curious how A-INSIGHTS helped Royal A-ware gain more insight? Read the case study and learn more about the benefits of the Performance Monitor.

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