Get insights into your competition with annual reports

Do you want to get the clearest picture of your competition? Start by reading your competitors' reports.

Get insights into your competition with annual reports

Why are annual reports important for your business

When used to their full potential, annual reports are like a gift that keeps on giving. They give you a complete picture of a company's finances and operations over the past year, all in one place. In an annual report, you'll find financial statements, like income statements and balance sheets, along with details on how the company operates and its plans for the future.

Reading annual reports can help you understand a company's strengths, weaknesses, and overall financial health, which is essential for making informed business decisions. For example, you can use the information in annual reports to compare your company's performance with that of your competitors, identify market trends, and assess the risks and opportunities associated with a potential investment.

The annual reports’ sections that matter

Understanding what's in an annual report will make it easier for you to find the information you need. To help you get started, we recommend checking these sections first:

Gain insights from annual reports

Identify what information can be found about competitors and suppliers, and why it’s important.

Every company wishes to peek at their competition’s performance. To get a clearer picture, you can start by reading your competitor’s annual report as it will reveal their strengths and weaknesses over the span of a fiscal year. The annual report offers a test case scenario for how a certain series of decisions are likely to turn out. Because they contain both quantitative and qualitative information about industry trends, financial performance, and growth opportunities, you can benchmark your own performance and pinpoint areas for improvement.

The first thing to do is read the entire report. Though this may seem time-consuming, it’s the best way to get the full picture, and it provides context for the metrics worth focusing on.

Net Sales (Development) and Split
These metrics allow you to compare the CARG (compound annual rate of growth) from the last five years and see the sales growth from the past year. Many companies split their net sales, allowing you to see which product group or geographical areas provide the fastest growth.
Profitability and Costs
Look at the EBIT or EBITDA level (earnings before interest and taxes + depreciation and amortization). These numbers show the effect of raw material price, efficiency, and portfolio mixes for companies other than your own.

When it comes to choosing the right supplier for your business, knowledge is power. And what better way to gain insight into a supplier's financial stability and operational efficiency than by taking a deep dive into their annual report? By reading this comprehensive document, you can get a clear picture of their ability to meet obligations and navigate potential supply chain risks. Plus, an annual report can reveal important pricing and cost information, giving you the upper hand in negotiations and ensuring that your contracts are as profitable as possible.

Here are a few aspects you should be focusing on when you analyze your supplier’s annual report:

Net Sales (Development) and Split
Like the annual report of a competitor, this shows size and growth performance, but it also reveals how much a supplier depends on you because you can see how much of your supplier’s net sales come from your business.
This shows the margins of the supplier so you can determine whether you’re getting a fair price.
Financial Health
Your company is only as healthy as the suppliers on which you rely. This section helps you assess your own security.

Get the best from annual reports with A-INSIGHTS

Annual reports are a goldmine of insights, but they're a hassle to collect, read, and understand. That's where A-INSIGHTS comes in. We gather and analyze your competitors' and suppliers' reports, and present the most important data on a user-friendly platform. Gain a competitive edge without doing any of the work.

Frequently Asked Questions

What are annual reports?

An annual report is a document that provides a detailed overview of a company’s financial and operational performance over the course of a fiscal year. Annual reports are audited, ensuring accurate financial information and transparency regarding the company’s operations, performance, and financial position.

Why are annual reports important?

Annual reports provide an overview of a company’s financial and operational performance in the past year. They provide a key source of audited information for stakeholders. These stakeholders include investors, creditors, regulators, and those who must evaluate the health and prospects of a business.

Where can I find annual reports for companies?

The most common places to find a company’s annual report are company websites, financial databases, and local trade registers.

1. Company websites: Most companies make their annual reports available on their website. Check under the “For Investors” tab.

2. Financial databases and local trade registers: There are numerous financial databases providing access to a wide range of annual reports for both public and private companies. Many countries also provide a local trade register where financial statements can be purchased. For example, see trade registers for The Netherlands, The United Kingdom, and Germany.

When are annual reports due? When are annual reports released?

The annual report due date varies depending on country, company, local regulation, size, and public listing. Private companies are often required to deposit annual reports and a local trade office. If a firm has no requirement to report, A-INSIGHTS combines industry expertise and additional sources to make a reliable data estimate.

What is the purpose of annual reports?

An annual report provides a comprehensive overview of a company’s financial and operational performance and prospects. It is generated to communicate an audited snapshot of a company’s health to stakeholders. This increases transparency and accountability so stakeholders can make informed decisions.

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